Symbiosis

  • Home
  • About
    • About Symbiosis
    • Team
    • Clients
    • beMatrix Build Partner
    • Careers
    • Policies and Statements
    • Events
  • Case Studies
    • Testimonials
  • Dining Domes
  • Stand Ideas
  • Services
  • Blog
  • Contact

Call us on+44 (0) 207 039 0101

Mary Berry’s Home of Good Taste Tour

The Brief

sampling roadshow designSpecialist food marketing agency, Ceres PR, asked Symbiosis to help implement the Home of Good Taste Tour, taking the Mary Berry’s Foods brand on the road to foodie events across the country. The brief was to design a flexible stand structure that would perform as well in an outdoor marquee as in an exhibition hall. It must be open and welcoming, almost like stepping to Mary’s own kitchen. The quality and styling had to reflect the core brand values while allowing plenty of space for product sampling and retail displays.

food sampling roadshowOur Response

Working closely with the Ceres team, we created a large ‘U’ shaped sampling counter to encouraged visitors to taste and buy the range of salad dressings, vinaigrette, chutney’s and pickles. Ample product storage was hidden under the beech block worktop allowing for easy restocking. A large prep kitchen was concealed to the rear while further counter and wall mounted floating shelves offered addition product display space.

food sampling roadshowThe Result

Mary Berry’s Home of Good Taste Tour got of to a great start at the Foodies Festival Brighton. The three day event (29 April-1 May) was very well attended despite the mixed Bank Holiday weather, which proved a good test for our new weatherproof marquee. Sales were brisk and we were delighted to beat last years figures.

Our flexible stand design made it’s next appearance at the BBC Good Food Summer show at the NEC Birmingham.

food sampling roadshowThe U-shaped counter was enlarged to fill the available space and offered lots of room to sample and purchase the delicious range of products. A great highlight for our at show team was a stand visit by the lady herself – Mary Berry.

The outdoor stand has successfully completed Foodies Festivals in Edinburgh, Alexandra Palace, and its final event, the Thame Food Festival.

 

Foodies Festival Brighton

« See all Case Studies...

« See all Case Studies

Did you find the ideas in the ‘Mary Berry's Home of Good Taste Tour‘ case study interesting?

Would you like to talk about your next exhibition stand? Just give us a call:

+44 (0) 207 039 0101

Contact Us By Email

Discover related case studies…

 by Feature - Product Demonstration Areas, Sampling, Tailor-Made Items

 by Industry - Food & Farming

 by Type - Outdoor, Roadshows

Upcoming Events

  1. National Convenience Show 2021

    April 12 @ 8:00 am - April 14 @ 5:00 pm
  2. SiGMA Europe

    April 13 @ 8:00 am - April 15 @ 5:00 pm
  3. Independent Schools Show 2021

    April 24 @ 9:30 am - April 25 @ 6:00 pm

View All Events

Recent Tweets

Tweets by @Symbiosis_UK

Contact Us

Symbiosis UK Ltd
602 Linen Hall
162-168 Regent Street
London, W1B 5TG

Call: +44 (0) 207 039 0101
Email: hello@symbiosis.co.uk

Copyright© 2021 Symbiosis Ltd | 602 Linen Hall, 162-168 Regent Street, London, W1B 5TG | Terms & Conditions | Privacy Policy