The Brief
Sky Business tasked us to help it make the most of its headline sponsorship of the Publican Awards by creating a spectacular Sky Sports brand experience for the 1400+ guests at this prestigious industry event.
Our Response
Symbiosis transformed the reception of the Battersea Evolution using the latest print and speciality film technology to cover every glass panel and even the tread of the sweeping staircase with over 300m of key messages and logos. An imposing backdrop was created by a freestanding 9.5m x 6m display wall which supported a 12 screen video wall showcasing the Sky Sports service.
On the mezzanine level five of the most popular sports were recreated with simulators and interactive games hosted by Sky Sports personalities including golfing star Richard Boxhall and former WBO cruiserweight champion Johnny Nelson. While presenters Pete Graves and Hayley McQueen invited guests to read the latest stories in front of the cameras in the Sky Sports Newsroom.
