The Brief

Italia Conti is Britain’s first Performing Arts Academy with a worldwide reputation for excellence. It invited Symbiosis to create a 6m x 6m three side open exhibition stand at Move It! 2019, the world’s largest dance exhibition, in ExCel London.

Our Response

We travelled to Guildford meet the client at the Italia Conti Arts Centre. Following an initial chat, we determined that the show objectives were not just to raise awareness, but to meet new students & their parents, showcase the performance of the academy as well as sell branded clothing.

As the space was in a fantastic position overlooking the main stage we suggested an impactful two level exhibition stand design. The ground floor was ideal for meeting & greeting guests as well as engaging with customers as they browsed the clothes rails. While the invitation only mezzanine level was perfect for more private meeting and for watching the on-stage performances.

Delivery

Following the client’s brief our design team set to work creating a series of stunning 3D design renders. They suggested a huge cube hanging banner showcasing all the Italia Conti brands & visible right across the very busy exhibition hall – the client really loved this idea!

The rear exhibition display wall showcased beautiful Italia Conti graphics & a large LEDskin panel video wall running films of student performances. It also concealed a private area for the videographer to produce new content & a handy storeroom. On ground level our retail corner units with integrated rails enabled easy browsing while clear acrylic panels allowed people off stand to see the clothes on offer. A big welcome desk finished off the design.

After a smooth installation, the exhibition stand was cleaned & handed over on time to a delighted client. We were thrilled to be asked to design & build Italia Conti’s stand at Move It! 2020. They loved the original design however the exhibition stand space was a little smaller as they had moved to an even more promenient position.

However due to the flexibility of our beMatrix build system, it was easy to recreate the stand structure & retain many of the key features. It was refreshed with new graphics for a new more corporate look.

Testimonial

"We have been thrilled with the service"

Italia Conti have used Symbiosis for 3 years in a row & have been thrilled with the service every year. From our initial meeting to set up the service has been wonderful. The stand looked professional, clean & stood out from the rest. We don’t have to worry about a thing when using Symbiosis as Vanessa & her team sort everything. Thank you!!