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IMA Pavilion at MWC Barcelona 2019

The Brief

3D exhibition stand designThe Israel Mobile Association (IMA) Pavilion at MWC Barcelona 2019 provides its members with an important hub to meet potential new customers.

Spread across two large spaces – 112m² & 160m² – in the Fira Gran Via, the brief was to create an impactful series of booths with attractive meeting & sales areas combined with a central welcome & hospitality hub.

However all the designs had to meet strict venue regulations including an embargo on large hanging banners as well as a meet the requirement that the majority of the space should be enclosed.

exhibition stand floor plan

Our Response

Working closely with the IMA, we created a series of co-exhibitor packages offering different level of space, graphics, furniture & AV-IT. These ranged from simple branded seating areas to private enclosed meeting rooms & custom-built zones.

branded header on exhibition standOnce 19 co-exhibitors had been confirmed, we produced a comprehensive floor plan & layout, before creating the final 3D designs & renders.  In absence of a hanging banner, a 16m x 12m header was incorporated to height & brand presence. While the enclosed rooms were kept light & airy by using a combination of Foamex graphics & inset branded acrylic panels.

A bespoke welcome desk gave the IMA team a focal point to manage the many pre-booked delegate-member meetings.

exhibition stand MWC BarcelonaWhile guests were drawn to the large rear networking area with it’s eye-catching LEDskin panel video wall & custom-made bar.

Our Client Services team dealt directly with each co-exhibitor on every element of their space. From providing artwork guidelines & 3D proofs to organising extra furniture & AV/IT via our online catalogue, & even transporting merchandise & marketing materials.

They also coordinated all the on-screen video presentations, enabling them to be tested & uploaded before the clients arrived.

exhibition stand Delivery

Following a smooth installation, the Pavilion was handed over to a happy & relaxed client 24 hours before MWC Barcelona opened. Throughout the exhibition our At-Show Support team ensured everything ran smoothly from re-stocking the catering supplies, helping behind the bar during a drinks reception to keeping the stand sparkling clean.


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