The Challenge
To help BWIN’s leading gaming affiliate program re-brand its presence at this key exhibition. While the core brand values and guidelines had to be maintained, the new design must reflect the company’s colours and its young, cool and aspirational image. It was vital to build in flexibility for future use at different venues and events across Europe.
Our Solution
Taking inspiration from Neal Small’s iconic Slopes multi-faceted mirror sculpture, we blended modern design with luxury finishes to create the look and feel of an exclusive member club.
Interconnecting mirror panelled porticos complemented graceful suspended arches with inset down lighting.
A striking stretch fabric branding banner delivered instant impact in a very busy hall. This was reflected in the high-pile black and gold carpeting cut with the BWIN logo. While the four gaming brand logos were wall mounted on individual glass panels.
The large bespoke bar provided an elegant networking space while simple yet stylish Lem stools and glass high tables offer a relaxed meeting area. A four-screen slim bezel video wall was pre-loaded with corporate videos and presentations.
A cleverly concealed secure storage allows plenty of room for merchandise, marketing collateral and personal items. Finishing touches include an on-stand bar manager serving Nespresso coffee, draught German beer and fragrant Monkey 47 Gin and Tonics.
The Result
‘Compliments on our booth from affiliates and other exhibitors have been the best proof of the excellent work that has been done on our stand. A huge difference year on year, a whole new vibe around our presence in the affiliate conference.’
BWIN Affiliate Manager
