By Andrew Harrison, ESSA Account & Communications Manager
Standards, regulation, accountability are terms we are all very familiar with when we are enlisting the help of personal services such as mortgage advisers, plumbers and builders. Quite often it is easy to overlook these principles when engaging in business matters, spending thousands of pounds and entrusting your brand image in the hands of another company. If you had the choice to use a company that has attained and enhanced these standard baring principles via their affiliation and support of an industry trade body or a company that didn’t, I think the choice is quite clear cut.
Symbiosis is a member of the Event Supplier and Services Association (ESSA) which means they have attained an industry benchmark to gain membership. Part of membership is a commitment to our industry and government backed Code of Conduct and Quality Service Charter which is a commitment to working to the highest standards. To you the customer it is a promise and a commitment to upholding the very best working practices, it is the confidence that you are engaging with a company who are kept up to date on all industry issues, be it health and safety, legal or best practice. It is also taking comfort that you are working with a company who believe in the wider and continued development of the event industry.
ESSA has a commitment to maintaining and driving the very highest standards within the event world and we are very proud of the amazing work our members complete on behalf of businesses both in the UK and overseas. The event world, be it an exhibition, conference, awards ceremony or corporate product launch is a very unique marketing vessel. It is the only segment of the marketing mix that can indulge all five senses and when combined with other channels can have a hugely positive impact on a business or product.
Don’t just use any company to fulfil your face-2-face marketing, use an ESSA member. Guarantee your success.