Lighting is such a valuable tool which, harnessed correctly, can help set the mood in your space and emphasize your product and brand attributes. Get it wrong – let’s face it no one it enjoys being blinded or left in the dark - and guests will vote [Read more...]
Tips to attract visitors to your stand
Exhibitions have the potential to offer an excellent return on investment but only if you know how to grab the interest of the passing footfall. Making the most of your stand involves focusing on two key things; attracting visitors and interacting [Read more...]
Top tips for surviving your first exhibition
As a new or start-up business, working on your first exhibition stand can be both exhilarating and exhausting. Make it easy on yourself by following our top survival tips to ensure that you’re still smiling by the end of the show! Don't do it [Read more...]
Ten top tips for exhibition stand staff success
Getting your exhibition staffing right can be a real challenge. Their attitude, appearance, knowledge and body language are just as important as having a great booth. However exhibiting is a unique kind of marketing that requires someone a bit more [Read more...]
Standards, regulation & accountability – ESSA
By Andrew Harrison, ESSA Account & Communications Manager Standards, regulation, accountability are terms we are all very familiar with when we are enlisting the help of personal services such as mortgage advisers, plumbers and builders. Quite [Read more...]
Exhibition Speak 2
Welcome to the second instalment of the Symbiosis Guide to Exhibition Speak, a plain English steer on industry words and phrases. This time we’re looking at the language of design and print, from Artwork to Vector Image. Artwork You will probably [Read more...]
Exhibition Speak 1
Welcome to the first instalment of the Symbiosis Guide to Exhibition Speak, a plain English steer on industry words and phrases. Let’s start at the beginning with general information and structural terms that you will find useful when buying space [Read more...]
Ten Steps to Stand Success
Thinking about exhibiting but don’t know where to start? With more than a decade’s hard won experience, we know that it’s not rocket science. It just takes plenty of thought, a little information and lots of enthusiasm. So here are our ten steps to [Read more...]
How to give your content more impact at events
By Oliver Richardson, www.dbsystem.co.uk As digital content specialists for events, we’re often asked what can be done with data-heavy content to make it more engaging and interesting for visitors at events. Events and exhibitions are an [Read more...]
